Amazon Fee Calculator (2026)
Calculate your exact Amazon seller fees — referral fee, FBA fulfillment fee, advertising cost — and see your true net profit and ROI per unit. Updated for 2026, no sign-up required.
Standard US Amazon seller schedule. Amazon fees are USD-only. Adjust the referral rate for your exact product category.
Fee structure
How Amazon seller fees are calculated in 2026
Referral fee
15% of the sale price for most US categories. Ranges from 6% (fine jewelry over $250) to 45% (Amazon Device Accessories). Change the referral rate field to match your exact category.
FBA fulfillment fee
Per-unit pick, pack and ship fee starting at $3.06 for small standard items. Look up your exact tier in Amazon's FBA Revenue Calculator and enter it above. Leave at 0 for FBM sellers.
Advertising cost
Sponsored Products or other Amazon ad spend per unit sold. Optional — enter 0 to model an organic sale, or your average CPC cost per sale to see true profitability.
No monthly fee on items
Amazon's $39.99/month Professional plan fee is separate from per-unit fees. This calculator models per-unit costs only. Compare to Walmart Marketplace which has no monthly fee at all.
Amazon seller fees explained — referral fee, FBA fee, and how to calculate your true profit (2026)
Amazon charges sellers two main per-unit fees: a referral fee (a percentage of the sale price) and, for FBA sellers, a fulfillment fee (a flat per-unit fee based on size and weight). Everything else — advertising, storage, returns — is optional and varies by seller.
Amazon referral fee by category in 2026
The referral fee ranges from 6% to 45% depending on the product category. Most general merchandise categories sit at 15%. Personal computers and consumer electronics are 8% for amounts over $100. Clothing and accessories are 17%. Amazon Device Accessories are 45%. Books, music, video games and DVDs are 15%. Fine jewelry over $1,500 is 5%. Use the referral rate field in the calculator above to enter your exact category rate.
FBA vs FBM — which fee should you model?
FBA (Fulfillment by Amazon) sellers pay the fulfillment fee instead of a shipping cost. FBM (Fulfilled by Merchant) sellers pay their own shipping and enter that in the shipping cost field — no FBA fee applies. The calculator handles both: enter your FBA fee above and leave shipping at 0, or enter 0 FBA fee and your actual carrier cost in the shipping field.
How to find your exact Amazon FBA fee
Go to Seller Central → Reports → FBA Revenue Calculator. Enter your ASIN or product details to get the exact per-unit fee for your item's size tier. Copy that number into the FBA fee field in the calculator above for a one-to-one match with your actual Amazon payout.
Amazon fees compared to other platforms
At 15% referral + $4.50 FBA for a typical $35 item, Amazon takes about 27% of your revenue before COGS and advertising. eBay takes 13.35% + $0.40 ($5.07 on the same item). Etsy takes roughly 9.5% all-in. See the fee comparison tool to compare all platforms side-by-side for any price point.
FAQ
Amazon fee questions answered
How much does Amazon take from a sale in 2026?
Amazon charges a referral fee (typically 15% for general merchandise) plus an FBA fulfillment fee per unit if you use FBA. There is no payment processing fee separate from the referral fee. A $35 item in a 15% category with a $4.50 FBA fee means Amazon takes $9.75 total, leaving you $25.25 before COGS and advertising.
What is the Amazon referral fee rate in 2026?
Most categories sit at 15%. Personal computers and consumer electronics are 8% on amounts over $100. Clothing and accessories are 17%. Amazon Device Accessories are 45%. Grocery is 8%. Books, music, video games are 15%. The calculator defaults to 15% — enter your exact category rate in the referral rate field.
What is the Amazon FBA fulfillment fee in 2026?
FBA fees range from $3.06 for small standard items under 4oz to $12+ for large bulky items. Check your product's size tier in Amazon Seller Central's FBA Revenue Calculator and enter that exact number in the fulfillment fee field above for an accurate calculation.
Does Amazon charge referral fees on shipping?
No. The referral fee applies to the item sale price only, not to shipping collected from the buyer. FBM sellers who charge for shipping keep that shipping revenue free of referral fees.
How is Amazon profit margin calculated?
Net profit = sale price − referral fee − FBA/fulfillment fee − item cost − advertising − other costs. Profit margin = (net profit ÷ sale price) × 100%. ROI = net profit ÷ item cost × 100%. The calculator shows all three in real time.
How do Amazon fees compare to eBay fees?
Amazon's 15% referral fee is higher than eBay's 13.35% final value fee, but Amazon adds FBA fees on top while eBay includes payment processing in its rate. For FBM sellers without advertising, Amazon can be similar in total cost to eBay for the same item.