Walmart Marketplace Fee Calculator (2026)
Select your product category to get the exact Walmart referral fee, add optional WFS fulfillment costs, and instantly see your net profit and ROI. No monthly fee — you only pay when you sell. No sign-up required.
Referral rate: 15% · Most categories
Fee structure
How Walmart Marketplace fees work in 2026
No monthly fee
Walmart Marketplace has no monthly subscription, no listing fee, and no setup cost. You pay only when something sells — a major advantage over Amazon's $39.99/month Professional plan.
Referral fee 6-20%
Most categories are 15%. Electronics over $100 drop to 8%. Jewelry under $250 is 20%. Jewelry over $250 is 6%. The calculator applies the rate automatically based on your category selection.
Fee on total price
Walmart's referral fee is calculated on the total sale price including shipping charged to the buyer — the same approach as Facebook Marketplace and unlike Amazon which only charges on item price.
WFS fulfillment
WFS (Walmart Fulfillment Services) starts at $3.45 for items under 0.5 lb. Enter your unit's WFS fee in the fulfillment fee field. Leave at 0 if you ship yourself (DSV).
Walmart Marketplace seller fees explained — referral fee by category, WFS costs, and no monthly subscription (2026)
Walmart Marketplace charges sellers a referral fee ranging from 6% to 20% depending on the product category, with most categories at 15%. Unlike Amazon, there is no monthly subscription fee — you only pay when an item sells. The referral fee is calculated on the total sale price including any shipping charged to the buyer.
Walmart referral fee rates by category in 2026
Most general merchandise categories are 15%. Consumer electronics over $100 drop to 8% (lower than Amazon's 8% electronics rate which only applies above $100). Automotive accessories are 12%. Musical instruments are 12%. Jewelry under $250 is 20%, but jewelry over $250 drops to just 6%. Use the category selector in the calculator to see your exact rate.
WFS vs DSV — Walmart's fulfillment options
WFS (Walmart Fulfillment Services) is Walmart's equivalent of Amazon FBA. WFS fees start at $3.45 for items under 0.5 lb and scale up by weight. DSV (Drop Ship Vendor) sellers ship directly to customers and pay their own shipping cost. Enter your WFS fee or shipping cost in the appropriate field above.
Walmart vs Amazon fees comparison
For a $50 general merchandise item: Amazon charges $7.50 referral (15%) + $4.50 FBA = $12.00 total, plus $39.99/month. Walmart charges $7.50 referral (15%) + WFS, with no monthly fee. For low-to-mid volume sellers, Walmart's lack of a monthly subscription makes it meaningfully cheaper overall. See the fee comparison tool for side-by-side numbers.
FAQ
Walmart Marketplace fee questions answered
What percentage does Walmart take from sellers in 2026?
Walmart's referral fees range from 6% to 20% by category. Most general merchandise is 15%. Consumer electronics over $100 are 8%. Jewelry under $250 is 20%, jewelry over $250 drops to 6%. There is no monthly subscription fee.
Does Walmart charge fees on shipping?
Yes — the referral fee is calculated on the total sale price including any shipping charged to the buyer. A $50 item with $8 shipping = $58 total, and Walmart's 15% fee applies to the full $58.
What is the Walmart WFS fulfillment fee?
WFS fees start at $3.45 for items under 0.5 lb and scale up with weight. Monthly storage fees are $0.75/cubic foot (Jan-Sep) and $1.50/cubic foot peak season (Oct-Dec). These are separate from the referral fee.
Does Walmart charge a monthly fee to sell?
No monthly subscription, no listing fee, no setup cost. You only pay when you make a sale. Compare to Amazon's $39.99/month Professional seller account, which Walmart sellers avoid entirely.
How do Walmart Marketplace fees compare to Amazon?
Walmart referral fees (6-20%) are broadly similar to Amazon's (6-45%). But Walmart has no monthly fee, and WFS costs average about 15% lower than Amazon FBA. The main downside is Walmart's lower traffic volume compared to Amazon.
Can I sell on Walmart Marketplace as an individual?
Walmart Marketplace is open to approved professional sellers only — you need to apply and be accepted. Once approved, there are no individual vs professional plan distinctions. All sellers pay the same referral fees.