Can I sell on Walmart Marketplace as an individual?

Walmart Marketplace is open to approved professional sellers only — you need to apply and be accepted. Once approved, there are no individual vs professional plan distinctions. All sellers pay the same referral fees.

Walmart Marketplace · No monthly fee · 6-20% referral · 2026

Walmart Marketplace Fee Calculator (2026)

Select your product category to get the exact Walmart referral fee, add optional WFS fulfillment costs, and instantly see your net profit and ROI. No monthly fee — you only pay when you sell. No sign-up required.

Verified August 3, 2026

Official rates Manually verified

How Walmart fees work

Walmart charges a referral fee based on the product category, typically 6–20% of the item price plus shipping. Some categories also carry an additional closing fee. WFS (fulfillment) fees are separate and based on size/weight if you use Walmart to ship.

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WALMART MARKETPLACE · 2026

✓ 2026 rates✓ No monthly fee✓ Free

Product category Sets referral rate automatically

Referral rate: 15% · Most categories

Sale price Including shipping to buyer

WFS fee 0 if shipping yourself

Shipping cost DSV sellers only

Item cost (COGS)

Want a specific margin instead? Solve for the price you need to charge →

YOU RECEIVE —

$0.00

Enter a sale price to see your profit

You keep 100% Fees 0%

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Sale price

$0.00

Referral fee

−$0.00

Your costs

$0.00

You keep

$0.00

Eff. rate0%

Margin—

ROIAdd cost

Select a category and enter your sale price to see your Walmart profit breakdown.

Fee structure

How Walmart Marketplace fees work in 2026

No monthly fee

Walmart Marketplace has no monthly subscription, no listing fee, and no setup cost. You pay only when something sells — a major advantage over Amazon's $39.99/month Professional plan.

Referral fee 5-20%

Most categories are 15%. Electronics over $100 drop to 8%. Jewelry under $250 is 20%. Jewelry over $250 is 5%. The calculator applies the rate automatically based on your category selection.

Fee on total price

Walmart's referral fee is calculated on the total sale price including shipping charged to the buyer — the same approach as Facebook Marketplace and unlike Amazon which only charges on item price.

WFS fulfillment

WFS (Walmart Fulfillment Services) starts at $3.45 for items under 0.5 lb. Enter your unit's WFS fee in the fulfillment fee field. Leave at 0 if you ship yourself (DSV).

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WFS

Look up your exact Walmart Fulfillment Services fee by weight and size tier.

OPEN → AMAZON

Compare Walmart's no-monthly-fee model against Amazon's referral + FBA + $39.99/mo.

OPEN → COMPARE

See Walmart ranked against every other marketplace side by side.

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Worked example

A $50 item — what "no monthly fee" is actually worth

$50 general merchandise, 15% category rate

Walmart's headline advantage over Amazon isn't the referral rate — it's the complete absence of a monthly subscription. Here's what that's worth on a single sale:

Referral fee: 15% × $50 $7.50

WFS fulfillment (if used) varies by weight

Walmart monthly subscription $0.00

Amazon Professional plan, for comparison $39.99/mo

Your per-item payout (referral only) $42.50

Amazon charges the same 15% referral on this category plus its own FBA fee — but also bills $39.99/month regardless of whether you sell one item or one thousand. For low-to-mid volume sellers, that fixed cost alone can outweigh a small referral-rate difference. Run the same item through the Amazon calculator to compare your real numbers.

Reference

Walmart referral fee by category

Walmart charges a referral fee ranging from 6% to 20% depending on category, calculated on the total sale price including shipping charged to the buyer — the same approach as Facebook Marketplace, and unlike Amazon, which only charges referral fee on the item price.

Category	Referral fee
Most general merchandise	15%
Consumer electronics (over $100)	8%
Automotive accessories	12%
Musical instruments	12%
Jewelry (under $250)	20%
Jewelry (over $250)	5%

Use the category selector in the calculator above to apply your exact rate automatically.

Which fee applies to you

WFS vs. DSV — Walmart's fulfillment options

WFS (Walmart Fulfillment Services)

Walmart's equivalent of Amazon FBA. Fees start at $3.45 for items under 0.5 lb and scale up by weight. Enter your unit's WFS fee in the fulfillment fee field above — you don't pay your own shipping on top of it.

DSV (Drop Ship Vendor)

You ship directly to the customer using your own carrier account. Leave the fulfillment fee field at $0 and enter your actual shipping cost instead for an accurate comparison.

FAQ

Walmart Marketplace fee questions answered

What percentage does Walmart take from sellers in 2026?

Walmart's referral fees range from 5% to 20% by category. Most general merchandise is 15%. Consumer electronics over $100 are 8%. Jewelry under $250 is 20%, jewelry over $250 drops to 5%. There is no monthly subscription fee.

Does Walmart charge fees on shipping?

Yes — the referral fee is calculated on the total sale price including any shipping charged to the buyer. A $50 item with $8 shipping = $58 total, and Walmart's 15% fee applies to the full $58.

What is the Walmart WFS fulfillment fee?

WFS fees start at $3.45 for items under 0.5 lb and scale up with weight. Monthly storage fees are $0.75/cubic foot (Jan-Sep) and $1.50/cubic foot peak season (Oct-Dec). These are separate from the referral fee.

Does Walmart charge a monthly fee to sell?

No monthly subscription, no listing fee, no setup cost. You only pay when you make a sale. Compare to Amazon's $39.99/month Professional seller account, which Walmart sellers avoid entirely.

How do Walmart Marketplace fees compare to Amazon?

Walmart referral fees (6-20%) are broadly similar to Amazon's (6-45%). But Walmart has no monthly fee, and WFS costs average about 15% lower than Amazon FBA. The main downside is Walmart's lower traffic volume compared to Amazon.

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